Misleading Question?

How Can A Company […] Be Sustainable And Still Make Profit?

 

Does this question in the headline imply a competition between sustainability and profit?
Shouldn’t the basic understanding be that profitability is one of the three essential elements of sustainability?

 

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More on this topic:
https://www.sustainabilityx.co/post/how-can-a-company-in-the-beverage-industry-be-sustainable-and-still-make-profit

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